MOUNT LAUREL, N.J., August 26, 2010- SignDirector™ is an efficient way to electronically distribute and manage signage across retail operations
OKI Data Americas, which markets its products under the OKI Printing Solutions brand, introduces the SignDirector Solution, a web-based application that allows retailers to react quickly to the marketplace by printing signs on-demand at the store level. Compatible with OKI’s digital color printers, the solution allows stores to easily print onsite with OKI’s driverless printing capabilities, reducing the need to outsource or print and ship signs because the right signs are immediately available from corporate.
“This solution is ideal for corporations that want to streamline processes and better manage in-store promotions across all locations to increase efficiency and time to market,” said Terry Cruikshank, Sr. Manager, Industry Marketing at OKI Data Americas. “SignDirector gives headquarters full control over in-store signage and reduces outsourcing and eliminates wasted signs through electronic distribution. Additionally, the solution simplifies the printing process for store employees, therefore overall productivity increases.”
The SignDirector Solution from OKI Printing Solutions helps companies simplify in-store sign printing and become more cost-efficient. Through the use of unlimited defined merchandise departments and store groups, promotions can be localized and quickly updated to reflect product availability or other adjustments. Store personnel simply log into the company portal and select the signs needed by name or thumbnail and click print.

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